Hospitality experiences reimagined

Loyalist is a CRM and marketing automation platform that connects all your guest data into a singular source of truth
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Regular
New guest
VIP
VIP
Wine Lover

Loyalist is a guest experience and marketing platform that connects all your guest & event data into an intelligent source of truth

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All your guest data in one place
Point of Sales Systems
Review Platforms
Reservation Platforms
"Working with Loyalist has been a game changer for us. The platform provides unparalleled insight into the lifeline of our guests, allowing us to track their journey across all our properties. This level of visibility has helped us tailor our guest experience in ways that were never possible before."
Kyra Burner Major Food Group

Know your guests

Get a 360° view of every guest across dine-in and event spend

Full Visibility

See a 360° view of each guest, from their visits to order history and guest communication

Guest Segmentation

Automatically segment and tag guests (big spender, wine lover, event host)

Reporting

Generate custom guest reports to track behavior and spend before or after every visit

"Loyalist’s centralized VIP line and guest look-up feature have centralized our guest relations, and made it easier for our teams to find the relevant information about our diners. As a result, our restaurant teams can focus on what they do best: deliver world-class dining experiences."
Mattos Hospitality
Personalize guest communication

Drive revenue and enhance hospitality with personalized guest communication tools

Automated Emails & SMS

Set up automated personalized emails and SMS to both new and returning guests, fostering stronger connections

Respond to Reviews with AI

Respond to guest reviews on Google, Yelp, and your reservations platforms with AI

Power SMS Private Line

Centralize a dedicated VIP text line for priority reservation requests

"Loyalist has become indispensable to what we do.  I have a better idea of who my guests are — who my best regulars are, who has not been back in a while, who loves wines, who comes to special events — and how to maximize communication with them."
Cedric Nicaise The Noortwyck

Frequently asked questions

What is Loyalist?

An AI-powered CRM and marketing platform for restaurants. Loyalist aggregates reservation systems, point of sale, reviews, and events into one platform where operators can segment and email their audience, power an SMS line, auto-tag guests, and respond to reviews with AI.

Does Loyalist replace my reservation system or POS?

No. Loyalist connects the systems your restaurant already runs on (reservations, point of sale, reviews) into one unified guest profile. You keep your book and your POS. Loyalist sits on top and puts what each of them knows about a guest in one place.

Who does Loyalist integrate with?

Reservation platforms like OpenTable, Resy, SevenRooms and Tock. Point-of-sale systems like Toast, Square and Lightspeed. Events platforms like Tripleseat and Perfect Venue, plus reviews, hotel PMS and more. The full list lives on the integrations page.

Is Loyalist a points or punch-card loyalty program?

Think of Loyalist as a reverse punch card. A punch card asks the guest to keep track and earn a reward. Loyalist does the tracking for you, so the recognition shows up on your side: the team knows who a guest is, what they order and when they were last in, before anyone says a word. It is a CRM and loyalty platform built for full-service hospitality, where loyalty comes from being known rather than from discounts.

Who uses Loyalist?

Hundreds of hospitality brands, from single-location operators to groups with 50+ locations, including Major Food Group, Mattos Hospitality, Momofuku, and Eleven Madison Park. Loyalist runs in restaurants, hotels, and members clubs, and anywhere else a guest is worth recognising: museums, golf courses, concert venues, airport lounges, and cocktail bars.

Does Loyalist work with events teams?

Yes. Loyalist connects events platforms like Tripleseat and Perfect Venue, so private dining and catering history lives on the same guest profile as reservations and spend. The guest who booked the forty-person holiday party and the regular at the bar are often the same person, so events teams can see that history and reach past hosts directly.

We’re building the future of hospitality

Empowering operators with the tools to better understand their guests, and take action on their data
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