Loyalist Announces a New Integration with the Toast Platform
Today, Loyalist is excited to announce that it has joined the Toast Partner Ecosystem. This integration will allow restaurants to see a 360-degree view of every guest and personalize the guest experience at scale, directly from their Toast POS.
Loyalist is an AI-powered CRM and marketing platform that enables full-service hospitality brands with the tools to personalize engagement with their guests to drive revenue and retention.
Toast is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. It works with integration partners in its Toast Partner Ecosystem, a curated portfolio with hundreds of partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests, and keep employees happy.
“We are thrilled to welcome Loyalist to the Toast Partner Ecosystem, and delighted to offer our customers the ability to deliver personalized experiences powered by guest data,” says Nick Danforth, Senior Director, Business Development at Toast. “By integrating with Loyalist, restaurants can now understand the full picture of their guests’ preferences across every channel and better reach them where they are”
With this integration, Toast and Loyalist customers can more seamlessly access and act on a variety of guest information, directly from their POS. Key capabilities include:
A holistic view of any guest’s visits, spend, and preferences across every channel
Ability to design and send highly personalized marketing based on spend or menu items
Automations to personalize service based on tags or previous dining history (eg. Wine Lover = a guest who has spent $100+ on wine)
“We’re so excited to work with Toast to help provide full-service restaurants with the ability to design memorable guest experiences before, during, and after every visit.” said Maggie Tang, CEO of Loyalist.
About Loyalist
Loyalist is an AI-powered CRM and marketing platform for restaurants. We aggregate information across reservation systems, POS, reviews, and events into a unified platform, and give operators the tools to drive revenue and grow repeat business. Restaurants can segment and email their audience, power a SMS line, auto-tag their guests, and respond to reviews with AI, all in one platform.
If your hospitality group is looking to supercharge your data, we’d love to chat.
Book a DemoFrequently asked questions
What does connecting Toast to Loyalist do?
It brings what happens at the register into the guest profile. Every visit, check, and preference from Toast sits beside the same guest's reservations, reviews, and events, so you get one picture of the person instead of a stack of transactions.
What Toast data does Loyalist use?
Checks, spend, and menu items, down to what each guest actually orders. Historical checks reconcile into the profiles you already have, matched against every other system you run, and new activity flows in from then on.
What can you do once Toast data is in Loyalist?
Three things operators reach for first. Build campaigns on real spend or a specific menu item rather than a mailing list. Tag guests automatically from what they order, so someone who spends $100 or more on wine becomes a Wine Lover. Brief the floor with that history before the guest sits down.
What does it take to connect Toast?
Our onboarding team sets it up with you. There is no engineering project on your side, and Loyalist joined the Toast Partner Ecosystem in December 2025, so the connection is a supported one rather than a workaround.
Maggie Tang