Loyalist × Paytronix
A guest's Paytronix loyalty standing arrives in Loyalist and sits on their profile, so their tier and the perks attached to it are visible alongside their visits and spend rather than only inside the loyalty platform. A floor team then knows who they are dealing with, and marketing can treat members and non-members as the separate audiences they are.
How it works
A loyalty programme knows a guest’s tier and nothing about the rest of their relationship with the restaurant. A guest’s Paytronix standing comes into Loyalist, including their tier and the perks that come with it, and lands on the same profile as their bookings, their spend, and anything they have said publicly. A team can then see that tonight’s eight o’clock is a top-tier member, and marketing can treat members and non-members as the distinct audiences they are.
Key benefits
- A guest’s tier is visible where the rest of their history is. Loyalty standing arrives on the profile rather than staying in the loyalty platform, so nobody has to open a second system to find out whether the guest in front of them is a member.
- Perks attached to a tier come across with it. What a member is actually entitled to is on the record, which is the part a floor team needs and the part that is usually looked up too late.
- Members and non-members become separate audiences. A campaign can go to members, to non-members worth enrolling, or to a tier that has stopped visiting, instead of to one undifferentiated list.
- Journeys and campaigns can run off membership as well as behaviour. A message can go to a tier that has stopped visiting, or to non-members whose spend suggests they should be enrolled, which is a far better audience than the membership roll as a whole.
Frequently asked questions
What does Loyalist get from Paytronix?
A guest’s loyalty standing: their tier and the perks associated with it. It is the membership layer rather than the transaction layer, so what a member actually spent still comes from the point of sale.
Can I market to a specific loyalty tier?
Yes. Tier is on the profile, so it can define a segment on its own or be combined with visit and spend behaviour, which is usually more useful. A top tier that has not visited in three months is a far better audience than the tier as a whole.
Does loyalty standing show up for the floor?
It sits on the guest profile, so a team reading a guest before service sees their tier alongside their visit history and preferences rather than having to look it up separately.
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