Loyalist × Sauce
Delivery and takeout orders arrive from Sauce carrying the guest's name, email, and phone, so an off-premise order reaches a profile directly instead of waiting on a table-and-time match. What people order off-premise then counts towards the same guest as what they order in the room.
How it works
Off-premise ordering is the one part of a restaurant’s business where the guest identifies themselves. Somebody ordering delivery gives a name, an email, and a phone number because the food has to reach them, which makes these orders the opposite of a dine-in check. Sauce sends each order to Loyalist with the total, the tax and the tip, the items and the modifiers ordered, the delivery address, and that contact detail, so the order attaches to a guest immediately. The same person’s dining-room visits and their delivery habit then sit on one record.
Key benefits
- Off-premise orders arrive with a guest already attached. The name, email, and phone come with the order, so nothing has to be matched against a booking. This is the one order stream that identifies itself, which makes it the most reliable spend a restaurant has.
- A delivery regular and a dining-room regular can be the same person. Someone who eats in twice a year and orders in twice a month is one relationship, and until both streams land on one profile the second habit is invisible.
- What people order off-premise is visible down to the modifier. Items and modifiers both come across, so an off-premise ordering pattern can be read the same way an in-room one is, and tagged on the same basis.
- Campaigns can reach people who have never booked a table. A delivery-only guest has a contact detail and an order history but no reservation, so they would otherwise be unreachable. Here they are a segment like any other.
Frequently asked questions
Does a Sauce order need a reservation to reach a guest?
No, and that is what makes it different from a point-of-sale check. The order arrives carrying the guest’s contact details, so it goes straight onto a profile. Dine-in checks have to be matched to a booking because nobody asks a seated party for an email address.
Do delivery orders and dining-room visits end up on the same guest?
Yes, where the contact details line up. That is usually the point of connecting it: a restaurant that assumed its delivery business was a separate audience often finds a large overlap with the people it already knows from the room.
Does item detail come across from Sauce?
Yes, including modifiers. So an off-premise order can be read for what somebody actually likes rather than only for what it was worth, and the same tagging rules that run on dining-room spend apply to it.
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