Loyalist × Spoonfed
Catering orders come from Spoonfed into Loyalist with their line items and the contact behind them, so a corporate lunch account sits on the same guest record as the dining room and the private events a restaurant already tracks.
How it works
Catering is usually the part of a restaurant’s revenue that nobody can see next to everything else. The office that orders lunch every Thursday is a real customer relationship, and it typically lives in the catering system alone. Spoonfed catering orders arrive in Loyalist with the order and its line items, the amount, and the contact who placed it, so that relationship joins the guest record. The person booking a hundred sandwiches and the person booking a table on Friday can turn out to be the same one.
Key benefits
- Catering orders join the same guest records as everything else. An order arrives with its line items and the contact who placed it, so a recurring catering account is visible next to that customer’s dining visits rather than only inside the catering system.
- A catering contact is a real guest, not a line in a report. The person who orders for their office is reachable, has a history, and can be segmented like anyone else, which is difficult while catering revenue sits in its own system.
- What was ordered comes across, not just the total. Line items arrive with the order, so a catering account’s preferences are legible and repeat orders are recognisable for what they are.
- Catering spend counts towards what a customer is worth. A guest whose dining spend looks modest can be a significant account once their catering is included, which changes how they should be treated on a Friday night.
Frequently asked questions
Does catering spend count towards a guest’s total?
Yes. Once catering orders are on the guest record, that spend is part of what the customer is worth rather than a separate figure in a separate system. For restaurants with a serious lunch trade that often reorders who the top accounts actually are.
Do catering orders reach the same guest as their restaurant visits?
Where the contact details line up, yes. The person ordering for an office is often also a guest in the room, and joining the two is usually the reason for connecting it in the first place.
Does Loyalist see what was in a catering order?
Yes, the line items come with the order rather than just the amount. That makes a repeat order recognisable and gives a catering account the same kind of preference history a dining guest has.
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